Metropolis Creative is proud to announce they have received three American Graphic Design Awards from Graphic Design USA magazine. The editors of Graphic Design USA selected outstanding works in a wide range of categories, from books, to internet design, to signs and exhibits. The first award was given to Metropolis for the design of The Keating Group’s Marketing Brochure. The second was awarded for the design of a print advertisement for PSMJ Resources’ 2008 METALCON International Tradeshow and Conference. The third was awarded for the design of the South End Open Studios Web Site for the United South End Artists.

The American Graphic Design competition has been running annually for almost 40 years. It is an open competition and graphic design firms, publishing departments, advertising agencies, as well as a variety of other industries submit entries. Each winner receives a Certificate of Excellence and the opportunity to appear in Graphic Design USA’s Awards Annual.

Labels: awards, boston graphic design

After posting this comment on AMA Boston's LinkedIn page, I thought I'd re-post it here.

I'm certainly no expert [with social media], but my perception of social media is changing perhaps quicker than the medium itself. Currently, I view it as a way to remove some walls and let my target audience see the real me. Although this adds value to current clients, I think prospective clients are probably visiting my site more. I assume there are other graphic design studios like ours who have good work on their portfolios. And a lot of prospective clients don't even know what "good work" looks like. So if I can let them get to know me, and how I work on a more personal level, it might seem more genuine than a "services" or "how we work" page. So I use my blog to post interesting things that I do, while trying to tie it back to my work in some way. I do the same in my Flickr account. We'll post awards and other announcements here too, but the point it not to make this an advertising channel, but an interesting one. I also spend time on LinkedIn and Plaxo to see what my colleagues are doing. I've re-connected with former clients and associates this way. You can really see who the potentially valuable connections are and how you may be able to work with them down the road. Social media seems to be the right way to build relationships - which is the best way to grow your business.