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Design

What is a wireframe?

Wireframes are the simple layouts we make just after determining the sitemap, but prior to creating the full color web page designs. They're kind of like a sketch, but with more thought and purpose put into them. Here's how they fit into our website design process. Inventory and Hierarchy The wireframe serves two purposes. 1) It is a visual inventory of wha… read more

Does your website need a redesign?
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Design Marketing

Does your website need a redesign?

The lifespan of a website depends on several factors. Technology is constantly improving, user interfaces go in and out of style, and your business changes. Here are three options to consider when evaluating your current website design. Option 1: Just update the content This is a great first-step approach to any website redesign. You can start with our website … read more

A brief presentation on website design, branding, and SEO.
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Design Search Marketing and Optimization Social Media Web Development

Is Your Website Up to Speed?

I recently spoke at the Harvard Club about how to improve your website. It was part of Welsh Consulting's business seminar series. We covered Branding & Messaging, Site Architecture, Website Design and Development, Search Engine Optimization, Social Media Integration, and ended with recommendations on how to work with a website designer or an agency. You c… read more

Amazing Website Design
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Design Marketing

What Makes a Website Design Amazing?

A lot of people don't actually know the difference between a poor website design, an average website design, and an amazing website design (besides the price.) At a minimum, a good website design should: • Set the right brand tone immediately • Funnel users to the content they want or need the most • Look attractive to your target audience • Have the… read more

Creating Thoughtful Design
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Design

Pen > Mouse: Creating Thoughtful Design

Brainstorming and sketching are obvious ways to begin a project. However, designers often get caught up in the ease of developing their ideas exclusively on screen. As a designer, when visually communicating with the audience, it is important to first visually communicate with yourself. Sketches can convey thoughts behind the idea that becomes the final product. … read more