Metropolis Creative on Twitter Metropolis Creative on Facebook Menu
A brief presentation on website design, branding, and SEO.
Expand

Design Search Marketing and Optimization Social Media Web Development

Is Your Website Up to Speed?

I recently spoke at the Harvard Club about how to improve your website. It was part of Welsh Consulting's business seminar series. We covered Branding & Messaging, Site Architecture, Website Design and Development, Search Engine Optimization, Social Media Integration, and ended with recommendations on how to work with a website designer or an agency. You c… read more

Amazing Website Design
Expand

Design Marketing

What Makes a Website Design Amazing?

A lot of people don't actually know the difference between a poor website design, an average website design, and an amazing website design (besides the price.) At a minimum, a good website design should: • Set the right brand tone immediately • Funnel users to the content they want or need the most • Look attractive to your target audience • Have the… read more

Creating Thoughtful Design
Expand

Design

Pen > Mouse: Creating Thoughtful Design

Brainstorming and sketching are obvious ways to begin a project. However, designers often get caught up in the ease of developing their ideas exclusively on screen. As a designer, when visually communicating with the audience, it is important to first visually communicate with yourself. Sketches can convey thoughts behind the idea that becomes the final product. … read more

Color Basics  Choose a Feeling For Your Site
Expand

Design

Color Basics: Choosing a Feeling For Your Site

Remember when you were younger and your parents gave you the privilege of re-painting your bedroom? The joy you felt and the power you now possessed with the ability to paint those boring, egg shell white walls any color you wanted! You thought about each color and, perhaps subconsciously, what feeling it brought on- did you want a yellow room to be associate… read more

8 Things You Need to Do to Your Website Before You Crowdfund
Expand

Design Entrepreneurship

8 Things You Need to Do to Your Website Before You Crowdfund

I wrote this blog to be included with the materials being handed out at the Crowdfunding Innovation event held in Cambridge last night. Before you start marketing your product or service, get your website in good shape. It has to be easy to understand and easy to use. Seek out opinions from others, especially those who don't fully understand what you are tryin… read more