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Startup Mentoring
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Business Entrepreneurship Innovation Marketing

Why I Mentor Startups

I would define graphic design as visual communications. It's the art of communicating a message or idea in an easy-to-understand and attractive manner. I used to really enjoy both designing the visual and learning the technical side of graphic and website design. As Metropolis grew, I had to let go of that side and focus on larger picture things like business … read more

Entrepreneurship in Boston
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Entrepreneurship Marketing

Entrepreneurship in Boston. Go Where the Audience Is.

Once of the lessons I harp on when advising clients is to know your audience. This is true when it comes to messaging, product development, offers and even geography. Right, geography. What I mean by that is knowing where your clients are as well as who they are. You'd hardly open a slush hut in Siberia and would likely forgo the fur-coat kiosk in Miami. But a… read more

8 Things You Need to Do to Your Website Before You Crowdfund
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Design Entrepreneurship

8 Things You Need to Do to Your Website Before You Crowdfund

I wrote this blog to be included with the materials being handed out at the Crowdfunding Innovation event held in Cambridge last night. Before you start marketing your product or service, get your website in good shape. It has to be easy to understand and easy to use. Seek out opinions from others, especially those who don't fully understand what you are tryin… read more

Metropolis Loves Entrepeneurs
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Entrepreneurship

Metropolis <3 Entrepreneurs

Most start-up companies have an innovative approach to solving a specific problem. As the owner of a branding and marketing agency, that clicks with me. Every day, we strive to come up with innovative ways to solve marketing challenges. I've attended many events at Babson College, and am drawn to the shear guts and brains that go into every new venture. Their … read more

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Entrepreneurship

What We Didn’t Learn About the Economy

Last week at Foley's Emerging Technologies Conference, I heard experts talk about the state of the economy and how it's impacting businesses. What I heard was "nothing new." Well, that's not entirely true. We heard that the economy was so unrealistically positive the last few years, that many people lost their common sense and perspective. The risky ideas that fl… read more