Most people think too small. I've always been a believer in the sagely advice, "you can do whatever you want to do if you work hard enough at it." Therefore, I think you should set your sights very high. This is really hard to do when you're in the thick of things, but I try to use my quiet time to block out the immediate to-do list, and focus on the best possible future. Then I work backwards. This works on a personal level as well as on a business level. Branding works in a similar way. And it's just as important for a small business as it is for a large business to carefully develop your brand.
Step 1) What is your brand (really?) Who are you? What are you to your clients?
Step 2) Take a look at everything that shapes your brand: your logo and tagline, your web site, your staff, your clients, your relationships, your knowledge, etc.
Step 3) Cultivate these pieces carefully — always looking far off into the brand distance. And voilà! Your brand develops correctly.
You can't tell people your brand. You just have to be it.
Labels: big brands, Branding, cultivate your brand, develop your brand, logo, tagline
posted by Michael_Flint at
12:26 PM
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