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Why I Mentor Startups
April 21, 2013
I would define graphic design as visual communications. It's the art of communicating a message or idea in an easy-to-understand and attractive manner. I used to really enjoy both designing the visual and learning the technical side of graphic and website design. As Metropolis grew, I had to let go of that side and focus on larger picture things like business development, brand building, marketing, creative problem solving,… read more
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Nurture Your Leads Through Content
April 17, 2013
“These leads are gold.” Most people have seen Alec Baldwin from the movie Glengarry Glenross. Baldwin plays a hotshot trying to fire up a group of real estate salesmen. He shows them a stack of new leads and says, “You don’t get them” because “giving them to you is just throwing them away.” If you’re like most organizations, you have a robust Content Marketing plan that drives traffic to your web sites an… read more
Business Marketing
Ask and Ye Shall Receive – Marketing Your Business Clearly
March 25, 2013
We’ve all run into the sales person who takes forever to get to the point. They’re either unsure that their product or service has value to us or are unclear on how to close a sale. But the funny part of this circumstance is that closing the sale is sometimes as easy as asking for a check or a ‘yes’. Bearing that in mind, marketing your business and its services comes down to being clear in your company’s goals, i… read more
Business Marketing
It’s 2013 – You’d Better Learn to Network and Market Yourself
February 28, 2013
Face the facts. If you don’t spend some time with people in real life, face-to-face, you’re not going to close business or cultivate relationships. The real power of live networking is the eye contact, the firm handshake, the sound of a confident voice, and the old-school...but still de rigueur...exchange of business cards. But that’s the old world of business networking. Today, it’s a process that’s more akin to … read more
Blog Business Marketing
Great Expectations in Marketing
December 21, 2012
During the holidays, we look to traditional literature to give us a sense of nostalgia. You know, the old TV movies, books by Shakespeare, and a whole host of other Christmas (and non-denominational) stories. The interesting thing isn't whipping up memories and making us feel connected to the season. It's what we can learn from these pieces of content. Ultimately, the more you think about solving a problem or meeting a cust… read more
