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Amazing Website Design
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What Makes a Website Design Amazing?

A lot of people don't actually know the difference between a poor website design, an average website design, and an amazing website design (besides the price.) At a minimum, a good website design should: • Set the right brand tone immediately • Funnel users to the content they want or need the most • Look attractive to your target audience • Have the right content in the right places • Use calls-to-action in th… read more

Branding Nightmare Before Christmas
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Jack Skellington Needed a Lesson on Branding

The reason why it was such a Nightmare Before Christmas is simple — Jack didn't start with a brand discovery. He thought he had a great idea and barreled forward with it. And we all know how that turned out. Analyze your audience — Don't give a shrunken head for Christmas Clearly, if he had done a little research, he would have known that (most) kids don't want shrunken heads and severed limbs for Christmas. Stud… read more

IMS Marketing Conference
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Move At The Speed Of Culture

Last week we attended the Inbound Marketing Summit conference in Boston! The sessions mostly focused on how businesses engage and interact directly with their customers, building an unthreatening and personable relationship via social media. Succeed in this, and it will be to the benefit of both company and customer. A company needs to be where its customers are. Before people commit, they shop around, compare prices, read … read more

Jeff Cutler Be Open to New Relationships
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Be Open to New Relationships

Lots of people in the web industry can recall an instance where they’ve been at a conference or tradeshow and had an interaction that didn’t pay benefits. The scenario is like this... The business person strides up to a table, perhaps hoping to grab a free tape measure, flashlight or squeeze toy. In some situations, the goal of flicking a business card into a raffle fishbowl looms large. And sometimes the attendee gets … read more

Times Square New York Put Your Best Face and Service Forward Everywhere
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Put your best face – and service – forward…EVERYWHERE

A contractor I talked to the other day said something interesting. Not that contractors can’t be interesting or even have revelations, but the topic we were discussing was online marketing. And his point was that even in a business where word-of-mouth marketing used to be the standard, the first ‘touch’ for his company is now the Internet. Think about it. Over the course of a day, a week, a month, we’re all bom… read more