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A brief presentation on website design, branding, and SEO.
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Is Your Website Up to Speed?

I recently spoke at the Harvard Club about how to improve your website. It was part of Welsh Consulting's business seminar series. We covered Branding & Messaging, Site Architecture, Website Design and Development, Search Engine Optimization, Social Media Integration, and ended with recommendations on how to work with a website designer or an agency. You can download the presentation here. And if you're intereste… read more

Inbound14 and FutureM Marketing Conference
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Inspired to Act

I was really looking forward to attending the FutureM / Inbound Marketing Summit last week - not really knowing what I was going to get out of it. I go to conferences to meet and re-meet people and to learn new ideas, but most of all, it's a chance to recharge. Sometimes we need that external force to make us look at things with a different lens. On Thursday morning, I settled into one of 8,000 seats near the front of the r… read more

Brand Messaging
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Drive Sales with Three Messaging Methods

Common sense dictates that we know how to interact with our clients, partners and staff. Without clear communication, any effort to complete a task is destined to fail. Never is that more important when you’re building a business, sharing your brand mission and messaging and reaching out to buyers. While your visual image is important - mostly because people won’t even click your site if it looks like it was created in … read more

Amazing Website Design
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What Makes a Website Design Amazing?

A lot of people don't actually know the difference between a poor website design, an average website design, and an amazing website design (besides the price.) At a minimum, a good website design should: • Set the right brand tone immediately • Funnel users to the content they want or need the most • Look attractive to your target audience • Have the right content in the right places • Use calls-to-action in th… read more

Branding Nightmare Before Christmas
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Jack Skellington Needed a Lesson on Branding

The reason why it was such a Nightmare Before Christmas is simple — Jack didn't start with a brand discovery. He thought he had a great idea and barreled forward with it. And we all know how that turned out. Analyze your audience — Don't give a shrunken head for Christmas Clearly, if he had done a little research, he would have known that (most) kids don't want shrunken heads and severed limbs for Christmas. Stud… read more