InMedia has been working with Metropolis Creative on refining their brand as they ramp up their marketing efforts. InMedia, was founded by former Babson Undergraduate students Nicholas Horvath and Marcello Mallegni. Their company offers a suite of software products to advertise businesses to hotel guests both through the hotel room's television system and online. The delivery system is user friendly and the message displayed on the television can be customized by the business that is advertising as a tactical marketing tool.

Metropolis first worked closely with InMedia to get all of their products' logos working better together. Then a set of co-branded marketing kits were designed which included pocket folders, brochures, insert sheets, and business cards to help sell their services. With theses sales packets, inMedia has been able to launch and sell their services to many major tourist attractions throughout NYC where they are currently launching their product in hotels.

Labels: boston graphic design, brand strategy, brochure design

Metropolis worked closely with Spotlight Communications to deliver a much improved website redesign for their client, U.S. Pavement Services, Inc. One of the biggest challenges here was to showcase the many different services that U.S. Pavement offers without overcrowding the website design with information. The solution we came up with was to organize this content using interactive sliders that show and hide information on mouse over. This enables the user to easily and intuitively navigate to the information they want with fewer clicks. Learn more about this project here.

Labels: boston graphic design, website redesign

Metropolis is proud to announce the launch of a vibrant website for upscale restaurant and event venue Cafe Escadrille. The web design engages visitors through interactive photos of the venue and navigational menus with drop-down subcategories. The large format photos and simple navigation were selected and designed to allow users to get a taste of the setting at a quick glance and easily select their online destination. Additionally, the site map design includes event planning options, a mailing list lead capture and intuitive gift card feature. http://www.cafeescadrille.com

Labels: boston graphic design, restaurant graphic design, restaurant web design, restaurant website design

The State of Massachusetts' Women, Infants and Children (WIC) Nutrition Program needed two print pieces designed to attract the attention of mothers in specific neighborhoods and demographics. Metropolis reviewed the goals, target audience, listened to user experience feedback from the state team and designed a 3.25" x 8.25" 4 color brochure and 11" x 17" matching poster.

The pieces addressed the importance of consistent messaging with familiar imagery that would resonate with the target audience. Specifically, age appropriate babies and children were used as primary design imagery along with primary colors and straight forward narrative. The items were also translated into seven languages. The WIC program is happily benefiting by seeing response rates and solid familiarity with their brand.

"Working with Mike, Kristen, and the rest of the team at Metropolis Creative was so fast and easy. They listened to exactly what we wanted and they delivered pieces that were even better then we could imagine. I can't wait to work with them again!"- Karan DiMartino, Marketing & Media Manager, Nutrition Division

Labels: boston graphic design, brochure design, poster design

Metropolis is co-sponsoring a private party with Groupon at FELT Boston on Thursday, July 16th from 6-8PM. Enjoy complimentary cocktails, appetizers, and music while meeting the Groupon Boston team. This event is invitation-only, so register soon.

Labels: boston graphic design, Groupon, sponsor

Online marketing services firm Wpromote lists Metropolis Creative as the "Best Around the Web" in their Wprogram newsletter.

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Labels: Best website design blog, boston graphic design, brand strategy, Wpromote

John Sotherland, former Intern at Metropolis Creative, is featured on Boston University's Internship program page. "I came to the internship with conflicting motivations. I wanted to learn what I did not know how to do, but I also wanted to test my preexisting skills. Amazingly, I got to do both. I joined the staff of a very small company, which enabled me to learn about every aspect of how a design firm operates. I worked with clients directly, I designed websites, and I even created new ad campaigns. This program is a great way to get a head start on a career—I now have a real, professional portfolio to show future employers." - John Sotherland

Labels: boston graphic design, boston internship program, boston university graphic design, boston web design