2010 marks the 20th Anniversary of the METALCON annual tradeshow, the one event for metal construction products, technologies and solutions. The goal of this ad campaign was to acknowledge the 20 year success story while calling out the many creative applications of metal. Metropolis branded this year’s show with a new tagline and custom illustration. METALCON is run by PSMJ Resources, Inc. in Newton, MA.
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METALCON Celebrates Their 20th Anniversary
July 16th, 2010Car Talk Selects Charles River Web and Metropolis Creative to Redesign its Website
July 14th, 2010
Charles River Web of Somerville, Massachusetts, and Metropolis Creative have been contracted to provide an overhaul of cartalk.com, the companion website to one of America’s most popular radio shows, Car Talk from National Public Radio. Hosted by brothers Tom and Ray Magliozzi, Car Talk is an hilarious, fast-paced and informative radio program focusing on the joys and woes of all things automotive.
Metropolis Creates logo for Innovation Month in New England
May 27th, 2010
June is Innovation Month in New England.
Boston Globe interviews Michael Flint about the 2010 Olympic Mascots
May 27th, 2010“As a designer we design things for target audiences, so my big question is, who is the target audience for these mascots? Looking at the videos online — it appears that it’s younger people, getting them excited about the Olympics. So the people who are upset about the design aren’t the target audience. . . . [The live mascots] are like these weird, fat stuffed things. 
But if you look at the video and some of the background on the characters they’re actually kind of cool. There’s a whole story behind them. By the time 2012 rolls around moving media will be more accessible and the target audience will be seeing this as moving media. They’ll be seeing this as clips on their phones and whatever the next iPad is and computers in schools. I think these mascots need movement to work.
In the backstory they’re saying these guys are two little drops of metal that came to life, and they did beat all odds. They became these animated creatures when they were destined to be just part of the metal of the Olympic stadium. That’s a childlike approach to the feeling that the Olympics have. But as a stand-alone visual element, they don’t work. They need that story.” Read the full article: Designers grade the new Olympic mascots.
MITX Member Spotlight on Metropolis Creative
May 27th, 2010
MITX chose Metropolis Creative for their coveted Member Spotlight this week. “I’ve been attending MITX events since before it was cool. I remember sitting in a big room in Kendall Square many years ago when it was MIMC. MITX has a really vibrant community of both new and experienced leaders. The events are both interesting and useful, and the organization is able to get quality speakers due to its size and reputation.” said Michael Flint, President of Metropolis Creative. See the whole article here.
And the Extreme Website Makeover winner is…
May 27th, 2010
Metropolis Creative is proud to announce the winner for the 2010 Extreme Website Makeover Event is the Boston Center for Adult Education!
Martinis flowed and networking occured before the big announcement at District Restaurant and Lounge last night. “We selected Boston Center for Adult Education because we like what they do for our community, and they really needed some help.” said Michael Flint, President of Metropolis Creative, during the presentation.
Thought Labs Releases “Essential Facebook Development”
May 19th, 2010
Our friends over at Thought Labs recently completed their new book “Essential Facebook Development“. With it’s release, Metropolis Creative designed a website to promote the book. The challenge was to symbolize the default aesthetics of Facebook while still showing that it can be customized. The finished site is clean and informative with a clear call-to-action to buy the book from Amazon.
Announcing the 2nd Annual Extreme Website Makeover Party
May 10th, 2010
Come join Metropolis Creative at the District Lounge for the second annual Extreme Website Makeover contest.
Submit your website and answer a few questions about it. Metropolis Creative will choose one lucky winner. The winner will receive a new homepage design to improve their brand, increase their search engine optimization (SEO) effectiveness and incorporate social media strategy along with expert advice to gain market share and increase their website visits. All entries must be submitted by May 17, 2010.
Additionally, all entrants will receive a complimentary website consultation from Metropolis Creative!
May 26, 2010 @ 6PM
District Lounge, 180 Lincoln Street in Boston
This FREE event also features a runway fashion show. Light appetizers will be served. Other sponsors include District Lounge, Makeup by Jacquelyn and Ultimate Magazine.
Sign up for FREE here: http://extremewebsitemakeoverboston2.eventbrite.com/
MITX Rebrands Social Media Components
May 5th, 2010
MITX needed a compelling design approach to social media that co-branded with its current website to appeal to savvy internet marketing professionals. Metropolis teamed up with the social media experts at Thought Labs to create a set of Facebook Twitter page designs. Both match the overall MITX brand, messaging and user experience objectives while maintaining integrity as standalone pieces. The project’s goals were to connect MITX’s website with their social community to ultimately increase communication, event signups, and membership. See more examples of Metropolis Creative’s online marketing design work here.
Babson Entrepreneurs Rebrand with Metropolis Creative
March 11th, 2010
InMedia has been working with Metropolis Creative on refining their brand as they ramp up their marketing efforts. InMedia, was founded by former Babson Undergraduate students Nicholas Horvath and Marcello Mallegni. Their company offers a suite of software products to advertise businesses to hotel guests both through the hotel room’s television system and online. The delivery system is user friendly and the message displayed on the television can be customized by the business that is advertising as a tactical marketing tool.
Metropolis first worked closely with InMedia to get all of their products’ logos working better together. Then a set of co-branded marketing kits were designed which included pocket folders, brochures, insert sheets, and business cardsto help sell their services. With theses sales packets, inMedia has been able to launch and sell their services to many major tourist attractions throughout NYC where they are currently launching their product in hotels.