Metropolis Creative - Boston Graphic Design and Web Design

Metropolis Creative - 10 Years of Great Design

Creative Economy Association of the North Shore

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Web Site Design

Client: Creative Economy Association of the North Shore
Project: Web Site Design

The Creative Economy Association of the North Shore (CEANS) is Massachusetts' think tank for greater creative and economic success. They support both the growth of the creative economy on Boston's North Shore and the individuals who work in creative economy businesses.

The CEANS' brand is about bringing local creative companies and technology together. The website had to be vibrant, yet easy to use. And content needed to be easily updated and visually interesting. This site was developed on the Brightworks CMS platform.

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Brochure and Poster Design:

The State of Massachusetts' Women, Infants and Children (WIC) Nutrition Program needed two print pieces designed to attract the attention of mothers in specific neighborhoods and demographics. Metropolis reviewed the goals, target audience, listened to user experience feedback from the state team and designed a 3.25" x 8.25" 4 color brochure and 11" x 17" matching poster. The pieces addressed the importance of consistent messaging with familiar imagery that would resonate with the target audience. Specifically, age appropriate babies and children were used as primary design imagery along with primary colors and straight forward narrative. The items were also translated into seven languages.

The WIC program is happily benefiting by seeing response rates and solid familiarity with their brand.

Award-Winning Brochure Design

Award-Winning Brochure Design