Metropolis Creative on Twitter Metropolis Creative on Facebook Menu

Project Archive

Benecol

Advertising, Marketing Collateral

A delicious alternative to butter or margarine

The name BENECOLĀ® brings together Bene, meaning "good," and col for "cholesterol." Only BENECOLĀ® Products have the unique ingredient Plant Stanol Esters, which have been proven to lower cholesterol. Stanols occur naturally in small amounts in corn, wheat, rye and other plants such as pine trees and have been known to lower cholesterol for some time. Combining stanols with rapeseed oil extracts created Plant Stanol Esters, which in turn is easily blended into foods.

Back to Archive

»Next Project: