creative branding & marketing

Web design, graphic design, SEO, SEM and creative brand strategy thoughts to help you gain market share authored by the Metropolis Creative team and industry leaders.
Saturday, January 30, 2010
SEMPO Boston Launches New Website
Boston search marketing website designMetropolis teamed up with Brunello Creative to design and develop a clean new website that presents the latest news and events of the local SEMPO (Search Engine Marketing Professional Organization) chapter. Co-branded icons for Facebook, Twitter, and EventBrite along with a custom twitter background were also created to tie the organization's social media tools together visually.

Boston search marketing website designSEMPO Boston is growing rapidly and is dedicated to being the industry's source of SEO/SEM knowledge and community in the Massachusetts area. Their first event, Online Travel Industry Innovations & Search Marketing, was held at WorkBar in January. A panel of four experts talked about their search marketing goals and techniques.

On February 4th, Google will talk about The Future of Search in front of another sold-out audience. Read more about our co-branded design for SEMPO Boston.

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Wednesday, January 13, 2010
Metropolis Creates New Marketing Materials for InMedia

InMedia is an innovative group of entrepreneurs that came to Metropolis in need of print marketing materials to sell their services. Their unique products embody an interactive city guide that appears on hotel television screen menus. The product can be used by both hotel visitors and by other companies that want to market their services on InMedia's customizable platform. Metropolis was able to help co-brand these products and created a set of marketing materials inluding a pocket folder design, brochure design, and business card design that reflected the look and feel the client was envisioning. Learn more about this project here.

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Spotlight Communications Launches New Redesign of US Pavement Services, Inc. Website
Metropolis worked closely with Spotlight Communications to deliver a cutting edge website redesign of the US Pavement Services, Inc. website. One of the biggest challenges here was to showcase the many different services that US Pavement offers without overcrowding the website design with information. The solution we came up with was to organize this content using some of the newest interactive web technologies that have the ability show and hide information. This enables the user to easily navigate to the information they want with fewer clicks. Learn more about this project here.

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MITX Revamps Social Tools With New Customized Applications
Metropolis teamed up with our friends at ThoughtLabs to help MITX (Massachusetts Innovation & Technology Exchange) co-brand their social media tools. Using the newest technologies, a custom-designed application was implemented into their Facebook to gain fans as well as to share information about the MITX organization and it's upcoming events. Metropolis also created an interactive Twitter background that allows visitors to connect to MITX's other social media channels and website. Learn more about this project here.

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Language Consulting Firm Rebrands with New Website
Springboards Consulting, LLC came to Metropolis in need of a website design that channels their prospective clients to the appropriate information quickly and easily. Springboards offers a variety of different language services to both companies and individuals and it was imperative that the redesign accommodate this. In the end, we came out with a fresh website design that looks sharp and, more importantly, works well to satisfy the needs of their visitors. Springboards was very pleased. Learn more about this project here.

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