Make the site User-Friendly
Just as with any site, nonprofits should follow the basic guidelines for web design. Ease of access and navigation are as important as visual aesthetics. It is also important to make the site media friendly, an easy information site for journalists. Contact information should be accessible and downloadable images can help with cohesive media coverage.
Good Content Informs and Energizes
The organization’s main purpose should be immediately apparent. Why should the user be donating or volunteering? It is important to list out the goals of the organization ahead of time and work with these priorities as guidelines. Some organizations have different departments and people heading those departments.