The Arlington Youth Counseling Center (AYCC) is a licensed mental health agency committed to promoting and supporting the social-emotional well-being of Arlington’s youth and families.
AYCC was looking for a clean, more elegant logo. The new logo design needed to be friendly and reach out to the families of Arlington, especially to the children. We combined a simple, open typeface with a minimalistic roofline to represent shelter. The bolder “y” emphasizes “youth”. During the rebranding process, we urged AYCC to change their name from “consulting services” to “counseling services” in an effort to clarify their message.