InMedia has been working with Metropolis Creative on refining their brand as they ramp up their marketing efforts. InMedia, was founded by former Babson Undergraduate students Nicholas Horvath and Marcello Mallegni. Their company offers a suite of software products to advertise businesses to hotel guests both through the hotel room’s television system and online. The delivery system is user friendly and the message displayed on the television can be customized by the business that is advertising as a tactical marketing tool.
Metropolis first worked closely with InMedia to get all of their products’ logos working better together. Then a set of co-branded marketing kits were designed which included pocket folders, brochures, insert sheets, and business cardsto help sell their services. With theses sales packets, inMedia has been able to launch and sell their services to many major tourist attractions throughout NYC where they are currently launching their product in hotels.