Everyone knows social media tools like Twitter, Facebook and blogs can drive traffic to your site and help build your brand. And nowadays, every marketing conversation has some component of social media. Last month, my team stepped away from the fodder and physically DID something – face to face.
On April 29th, Metropolis Creative engaged hundreds of marketers through social media by having an Extreme Website Makeover party . This was our most successful marketing effort to date (I founded the company in 1999). We harnessed the power of social media, partnerships, networking and free booze into one brand building and socially engaging campaign that stirred a contagious buzz (before, during and after the event). Nearly 150 marketing professionals came off-line to shake hands and interact by using more than 140 characters.
The campaign served its purpose of strengthening the Metropolis brand, engaging face to face interaction, and also was a helpful experiment in demonstrating how to plan, deliver and measure a social marketing campaign.
Social Media Reach
The campaign’s impact, influence and reach were measured by these tools:
- Google Analytics: Site-side analytics measured the traffic back to Metropolis’ site and the referring social media properties
- WordStream: Keyword analytics and organic visits
- RatePoint: Outreach to their network (and email marketing tool)
- Twitter: Followers, tweets, retweets, frequency and interaction
- Facebook: Extreme Website Makeover and Metropolis Creative pages (become a fan!)
- SHIFT Communications: Outreach to their clients and prospects via twitter
- Social Media Breakfast group and Bob Collins socialized the invite via twitter and facebook
- Groupon: Email to Boston opt-in database
- STUFF@Night/Boston Phoenix: Multiple emails to opt-in database
- MA High Tech News, Galen Moore article
Ready for Extreme Website Makeover 2010! But how can Metropolis make it more extreme…?