The State of Massachusetts’ Women, Infants and Children (WIC) Nutrition Program needed two print pieces designed to attract the attention of mothers in specific neighborhoods and demographics. Metropolis reviewed the goals, target audience, listened to user experience feedback from the state team and designed a 3.25″ x 8.25″ 4 color brochure and 11″ x 17″ matching poster.
The pieces addressed the importance of consistent messaging with familiar imagery that would resonate with the target audience. Specifically, age appropriate babies and children were used as primary design imagery along with primary colors and straight forward narrative. The items were also translated into seven languages. The WIC program is happily benefiting by seeing response rates and solid familiarity with their brand.
“Working with Mike, Kristen, and the rest of the team at Metropolis Creative was so fast and easy. They listened to exactly what we wanted and they delivered pieces that were even better then we could imagine. I can’t wait to work with them again!”– Karan DiMartino, Marketing & Media Manager, Nutrition Division