- Design & Development
The gold standard for international programming.
PBS’s audience is multinational, and we needed to design the simplest way for broadcast stations to log in, find the programming they are looking for, and then contact their sales rep to license it. Genres were assigned colors and appear on each thumbnail image so users can easily browse through content of interest. The search tool was designed and tested to be as intuitive as possible.
The website was migrated from their legacy CMS into WordPress, and all existing users were automatically migrated to the new platform. The keyword search tool expands to an advanced search, allowing customers to filter by genre or keyword. The results page loads content with AJAX pagination as the user scrolls. And most importantly, PBS International can track all video activity by user through Wistia’s analytics.
We Built An Elegant Solution For Browsing Videos By Genre
PBS has fantastic imagery for all of its programming, and we wanted to highlight those graphics while giving customers all the information they need to find what they’re looking for. Video category, genre, and tag links are readily available, and features like an infinite “lazy-load” scroll on category pages make for a pleasant browsing experience.
Seamless Integration Between WordPress and Wistia
Thousands of videos were migrated to Wistia’s video hosting platform. Using Wistia’s API, we integrated the WordPress user login with Wistia’s analytics data, allowing PBS to see video watching activity for logged in users.
Moving Their Annual Conference to An Online Experience
PBS International’s annual conference plans were disrupted by the ongoing COVID-19 pandemic, so we helped the bring the same customer-focused experience online. We built a micro-site featuring a schedule of live Zoom sessions with sales staff on-hand to answer questions in real-time. The whole micro-site is content-manageable by PBS, and easy to duplicate for future events.
Due to the increased clarity and usability of the new program filters, PBS noticed a huge increase in the number of members using the site.
Awards & Recognition
- Muse Creative – Website Award
- NEDMA – Website Award
- Summit International Awards – Website Award
- The Communicator Award – Website Award
- GD USA – Website Award
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