Project Services

Information Architecture
UI/UX
Design & Development
WordPress

Replace your plastic takeout – full stop.

When you have a sustainability goal of eliminating waste, it simply doesn’t make sense to replace single-use plastic with more plastic. That’s why USEFULL uses recycled stainless steel food and beverage containers with silicone lids to offer the only sustainable, plastic-free alternative to single-use takeout. Without any plastic in the picture, you also eliminate widely documented health concerns associated with serving food off of plastic.

The Metropolis team didn't just take our brand guidelines and create a templated site. Instead, they iterated on our story and look and feel to create a website that now stands as best-in-class in our industry, and creatively and visually tells our story in a compelling way. Since we launched, website traffic, inquiries, and engagement metrics are all up significantly.

Mark O'Toole Marketing / PR

Engaging Features

We showcased USEFULL’s reusable container features in a dynamic and interactive way, emphasizing their core strengths. Users can effortlessly navigate through each feature by clicking the arrows or swiping on mobile, ensuring a seamless and engaging experience.

Streamlined Build

Metropolis launched USEFULL’s new site efficiently by working closely with them to define essential requirements upfront while quickly building out the rest in our modified Gutenberg editor. Designing “in-theme” allowed for a streamlined and effective development process.

The Results

USEFULL’s redesigned website beautifully showcases their reusable system while highlighting the core features and benefits of achieving net-zero waste on college campuses. With a strategic layout, the site seamlessly guides users through specific funnels, creating an engaging, visually stunning, and educational experience. Built on WordPress, the site empowers the client to easily update content, manage pages, and make modifications independently, ensuring long-term flexibility and sustainability.

Visit usefull.us

Interested in starting a project?

Tell us a little (or a lot) about what you’re looking for. We can answer any questions you have about our process, timing, and recommended next steps.

Use our project planner