Custom e-commerce shopify website design for York
Shopify website design for online apparel and footwear
Online apparel website custom designed in Shopify for York
Award-winning Shopify website design for athletic wear
Award-winning blog design for athletic wear

Project Services

  • Design & Development
  • Shopify

Awards & Recognition

A brand with a story.


YORK Athletics Mfg. is a training footwear brand that is blazing a new trail in the wellness space by promoting both mental and physical health. They value individuality, creativity and a fighting spirit. YORK Athletics has built a high quality and intentionally understated line of lightweight performance trainers and accessories.

We worked to strike the perfect balance between selling merchandise and offering branded editorial content and imagery. This e-commerce site allows users to browse and purchase items easily on any screen size. Custom designed and built on the Shopify platform, including functionality like an AJAX cart panel, search-by-size, and an intuitive size selection UI.


Metropolis is a true strategic partner, they're an extension of our in-house team, fun to work with, and are determined to meet the aggressive demands of our direct to consumer ecommerce business.
Mark McGarry CEO, YORK Athletics Mfg.
Online e-commerce website custom designed in Shopify

Unique product UI to facilitate donations to COVID-19 frontline workers

Stepping up to the plate, YORK created a buy one/get one offer that donated a pair of shoes to a frontline worker of your choice. We created a unique product UI to accept several user input data fields and simplify the logistics of managing this campaign for YORK.

Custom shopify website design and development

Custom designed on the Shopify eCommerce platform

The YORK theme takes advantage of Shopify core and third-party app functionality, such as content-managed pages and products, Klaviyo and Yotpo integration, and automated discounts. Some challenging interfaces built on this site include custom size selectors, conditional logic that can capture emails for out of stock items, and a unique blog design.

Digital marketing landing page design and development

York’s website supports and enhances their digital marketing campaigns

The home page can support different campaigns through the use of unique campaign-based query strings in the URL. Landing page templates support their various marketing campaigns, and a robust email capture system helps York grow their marketing database in Klaviyo.

The Results

Business doesn’t grow on it’s own. York’s constant marketing campaigns integrate with the site to help grow their audience, partnerships, brand, and of course sales.

Awards & Recognition

  • Awwwards – Nominee
  • CSS Light – Website Award
  • The Communicator Award – Website Award
  • E-Commerce Awards – Nominee

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