July 1, 2009
Version 2.0 Communications Blog
Return on Initiative for Social Media
Kudos to those early adopters who are embracing social media to supplement traditional marketing programs and cultivate communities, expand thought leadership and brand awareness. While many strategic marketers have smartly designed social media campaigns that map to their organizations’ business objectives, the question still persists – how do you measure the effectiveness of these campaigns against the time, money and resources needed to pull them off?