According to a recent article on TechCrunch, the Associated Press is broadcasting news stories via Twitter. But they’re linking to their Facebook page instead of their website. Why is this important?

Its important, because they’re doing it. Its important because we’re asking that question. Why is one of the largest news agencies directing the public to a social media site rather than their own?

Here’s my take on it. Web sites are for reading. But social sites are for sharing.

Is sharing important? Google thinks so. They’ve been adjusting their algorithms to include social sites more. Shared information is recent, relevant, and trackable. And anything that helps you get found online is beneficial.

Besides, marketing and professional networking is evolving. People don’t want to be told, they want to be empowered and a be part of the conversation.

If you still don’t believe in the importance of social media, keep watching who does.