Girl thinking about big brandingMost people think too small. I’ve always been a believer in the sagely advice, “you can do whatever you want to do if you work hard enough at it.” Therefore, I think you should set your sights very high. This is really hard to do when you’re in the thick of things, but I try to use my quiet time to block out the immediate to-do list, and focus on the best possible future. Then I work backwards.