Blog
Branding Marketing
How to Market During a Pandemic
September 17, 2020
3 Simple Marketing Tips You Can Do Now These are strange times, and we don't know how long things will be like this. Your marketing plan can't stop, it just needs to change a little. The good news is, any of these changes you can implement now should have a positive impact that will outlast this pandemic. Communicate Keep reaching out to your customers. They h… read more
Branding Marketing
Inspired to Act
September 24, 2014
I was really looking forward to attending the FutureM / Inbound Marketing Summit last week - not really knowing what I was going to get out of it. I go to conferences to meet and re-meet people and to learn new ideas, but most of all, it's a chance to recharge. Sometimes we need that external force to make us look at things with a different lens. On Thursday m… read more
Blog Branding
Jack Skellington Needed a Lesson on Branding
October 30, 2013
The reason why it was such a Nightmare Before Christmas is simple — Jack didn't start with a brand discovery. He thought he had a great idea and barreled forward with it. And we all know how that turned out. Analyze your audience — Don't give a shrunken head for Christmas Clearly, if he had done a little research, he would have known that (most) kids don… read more
Branding Marketing
Brand Association — Choose Wisely
June 03, 2013
Using movies and pop culture to help promote a product isn't a new idea. The reason why it works so well is because there is an immediate brand recognition with popular movies. It's really the same principle as using celebrity endorsements, only in this case, the movie tie-in is the celebrity. But just like you have to be careful in choosing your celebrities, you… read more
Branding
Branding Done Right – Winning with Consistency
December 17, 2012
I'm going to pick on beauty pageants for a second. Have you ever seen the gorgeous model - man or woman, no bias here - stroll onto stage and then attempt to answer a question from the host? We all have. The train-wreck that results when some incredibly nonsensical blather comes from the model's mouth always surprises us. And you know why? Because we've bought… read more
