Fashion apparel website custom home page design in Shopify
Fashion apparel website custom shop page design
Fashion apparel website custom product page design in Shopify
Fashion apparel website custom blog design in Shopify
Fashion apparel blog post design

Project Services

  • Information Architecture
  • Content Strategy
  • Design & Development
  • Shopify

Awards & Recognition

A flexible e-commerce site for a growing brand.


Built on the Shopify platform, the Fierce + Regal site takes advantage of their beautiful product photography with modern layouts and large images throughout the site. The custom navigation menus pull in featured products or pages. The blog was designed to feel more like a fashion magazine than a blog. Product pages are a balance of custom UI design and added informational content blocks that are managed site-wide.

Margi Gad created Fierce + Regal as an athleisure brand that would look polished, sleek, and could seamlessly transition to everyday wear. Margi envisioned Fierce + Regal as a brand that would give women the confidence and empowerment to achieve anything from the gym to the boardroom – and everything in between.

Working with Mike and his team was a pleasure. They created a beautiful site for us on a very tight schedule and were extremely attentive to every detail. I really appreciate the level of attention and dedication they gave to our project and am impressed with what a well-rounded team Mike has built. Metropolis successfully marries creativity and technology.
Margi Gad Founder, Fierce + Regal
Shopping card design for athletic wear company

A Simple and Intuitive Cart Design

This fast AJAX-enabled cart (no need to leave or reload the page) improves conversion rate by keeping the user on the page and immediately presenting a checkout button.

Dropdown mega menu design for ecommerce website

Larger Menus With Photos Help Engage the Customer

F+R is able to promote products, categories, or blogs in the custom dropdown menus. The additional images make the site more attractive and browsable.

Custom shopify website design and development

We Built a Custom Theme in Shopify and Imported All of the Products

Customizations include a unique shop layout with both horizontal and vertical imagery. To launch the store quickly, we created a spreadsheet template for F+R and imported all of their existing product data.

The Results

Fierce + Regal has amazing photography. The new website design allows them to easily swap or add images to the site.

Awards & Recognition

  • Awwwards – Nominee
  • Communicator Award – Award of Distinction
  • CSS Design Awards – Website Award
  • Davey Awards – Website Award
  • GD USA – Website Award
  • Summit Creative Awards – Website Award

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