Fierce + Regal
Fierce and Regal is an elevated line of activewear designed to meet the needs of the multitasking woman.
Project Services
- Design & Development
- Shopify
A flexible e-commerce site for a growing brand.
Built on the Shopify platform, the Fierce + Regal site takes advantage of their beautiful product photography with modern layouts and large images throughout the site. The custom navigation menus pull in featured products or pages. The blog was designed to feel more like a fashion magazine than a blog. Product pages are a balance of custom UI design and added informational content blocks that are managed site-wide.
Margi Gad created Fierce + Regal as an athleisure brand that would look polished, sleek, and could seamlessly transition to everyday wear. Margi envisioned Fierce + Regal as a brand that would give women the confidence and empowerment to achieve anything from the gym to the boardroom – and everything in between.
Working with Mike and his team was a pleasure. They created a beautiful site for us on a very tight schedule and were extremely attentive to every detail. I really appreciate the level of attention and dedication they gave to our project and am impressed with what a well-rounded team Mike has built. Metropolis successfully marries creativity and technology.
Custom Cart Design
A simple and intuitive cart design
This fast AJAX-enabled cart (no need to leave or reload the page) improves conversion rate by keeping the user on the page and immediately presenting a checkout button.
Mega Menus
Larger menus with photos help engage the customer
F+R is able to promote products, categories, or blogs in the custom dropdown menus. The additional images make the site more attractive and browsable.
Shopify
We built a custom theme in Shopify and imported all of the products
Customizations include a unique shop layout with both horizontal and vertical imagery. To launch the store quickly, we created a spreadsheet template for F+R and imported all of their existing product data.
The Results
AWWWARDS
Nominee
Communicator Awards
Award of Distinction
CSS Design Awards
Website Award
Davey Awards
Website Award
GDUSA
Website Award
Summit Creative Awards
Website Award
Fierce + Regal has amazing photography. The new website design allows them to easily swap or add images on the site.
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