- Design & Development
A rapidly growing life sciences company.
Berkeley Lights needed a website overhaul, with better messaging and structured content. The redesigned pages funnel customers more efficiently, and a gated resource center captures leads directly into a CRM. Resource content can be dynamically fed to other areas of the site. We also designed a series of landing page templates they can update themselves for ongoing marketing campaigns. This custom designed theme was built on the WordPress platform.
The Berkeley Lights Platform accelerates the use of cell-based products. Their proprietary technology – automation, optimized workflows, software, consumables, assay reagents – enables scientists to find the best cells, the first time they look.
Robust Careers Page
More than just a list of jobs
A careers page should portray the company as the perfect place to work, with an emphasis on employee culture. Jobs are pulled dynamically from the Lever recruiting site and displayed on the website.
A dynamic resource page with lead capture and tracking tools
Content can be selectively gated for lead capture in the back-end. Leads can be integrated into a CRM, or simply stored in WordPress. Resources can also be brought into other areas of the site as needed.
A flexible system that supports their marketing campaigns
The landing page layout is flexible like the rest of the site. Berkeley Lights can easily duplicate the page, embed a lead-capture form, and assign proper tracking codes.
Summit International Award
Berkeley Lights’ new website is a robust marketing tool allowing them to create landing pages or edit content quickly and easily.
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