- Design & Development
A flexible solution for a growing company.
Pendar’s new website design includes a resource center with content that can be dynamically delivered to the product pages. Custom CSS provides elegant animations and hover effects. The page templates were designed for maximum flexibility — allowing the client to create unique page layouts with fewer templates.
Pendar Technologies fuses innovative hardware with machine learning algorithms guided by expert knowledge of molecular spectroscopy. Pendar’s platforms help identify and detect materials, determine optimal chemical reaction pathways, and perceive the health of a human organ. By providing clear actionable results and interpretations, their solutions enable users to focus on their primary objectives: discovering and scaling-up new chemistries, responding to emergencies, and saving lives.
Pendar’s new logo design is based on how their technology uses mass spectroscopy to identify and analyze molecules for identification. It provides actionable results for the medical, pharmaceutical, and safety & security markets.
Throughout the entire sketching phase, our team met multiple times before deciding on the most compelling concept to present to the client.
Although the primary version (top) of the logo is being used for the majority of the time against white backgrounds, we also needed to define how the reverse version would appear when used against darker backgrounds.
From product business cards to trade show booths, the new branding is consistently applied throughout each marketing piece in a way that feels unique and memorable to Pendar.
Flexible Product Pages
Flexible layouts with custom design
Pendar is able to create unique product page layouts with several content blocks styles and options. Each section incorporates custom design elements such as graphical textures behind framed images and co-branded section dividers. This allows non-designers to add to the site while keeping page elements on-brand.
A lead-capture tool with room to expand.
Content can be selectively gated for lead capture in the back-end. Leads can be integrated into a CRM, or simply stored in WordPress. Resources can also be brought into other areas of the site as needed.
The combination of custom desgined branded elements and content-manageable layouts makes the Pendar site a unque and flexible marketing tool.
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