Life sciences and technology website design for Berkeley Lights
E-commerce design for life sciences and technology website using WooCommerce
E-commerce product page design for life sciences and technology website using WooCommerce
Custom wordpress design and development technology page
Document resource library used for lead capture

Project Services

  • WooCommerce
  • Design & Development
  • Photography
  • WordPress

Awards & Recognition

Life sciences meet e-commerce.


seqWell can now sell library prep kits via their e-commerce enabled WordPress website. Resource documents are fed to different pages on the site in addition to being housed in an interactive resource center. Metropolis also shot the product photography and created custom illustrations for the website.

seqWell’s plexWell™ platform is a transformative library prep technology that allows for simple, scalable multiplexing of 100s to 1000s of samples without time- and cost-consuming normalization. plexWell has wide-ranging impact on applications from synthetic biology, targeted sequencing and single-cell analysis to low and high depth sequencing of human, plant, animal and microbial genomes.

I've worked with big San Francisco and New York design firms in the past, and Metropolis has an unmatched collaborative and organic design process. I genuinely felt included in the process. As new ideas popped up, Metropolis offered solutions to help keep us on-budget without negatively impacting the overall design.
Chris Boggess VP of Business Development, seqWell
Custom product photography shot in our Boston studio

In-house Product Photography

One of the benefits of keeping the product photography in-house was that we could plan the design, coordinate the shots, and retouch them exactly as needed to fit our design. Turnaround times for new or updated photography are very fast too.

E-commerce design build in WordPress

Simple, Yet Powerful E-commerce

The custom product page design has a flexible template that includes product descriptions, diagrams, resources, and related products. Taxes and shipping are calculated automatically, and users can choose from several payment methods.

Resource center design with interactive tags and category filters

Brochures, MSDS, and Videos

Documents can be tagged by content type as well as by product type. This allows content to be pulled dynamically to different pages of the site, and improves the site’s SEO.

Custom illustration and diagram design

Diagrams, Charts, and Product Illustration

The home page uses a product illustration that is half custom photography, half illustration in order to present a super-crisp image. Lower on the page, a custom diagram illustrates the time and cost-savings customers will get using these products.

The Results

In addition to being a brand and marketing tool, the website generates sales via the online store.


Awards & Recognition

  • Communicator Award – Website Award
  • Best CSS – Website Award

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