- Design & Development
Life sciences meets e-commerce.
seqWell can now sell library prep kits via their e-commerce enabled WordPress website. Resource documents are fed to different pages on the site in addition to being housed in an interactive resource center. Metropolis also shot the product photography and created custom illustrations for the website.
seqWell’s plexWell™ platform is a transformative library prep technology that allows for simple, scalable multiplexing of 100s to 1000s of samples without time- and cost-consuming normalization. plexWell has wide-ranging impact on applications from synthetic biology, targeted sequencing and single-cell analysis to low and high depth sequencing of human, plant, animal and microbial genomes.
Product photography in-house
One of the benefits of keeping the product photography in-house was that we could plan the design, coordinate the shots, and retouch them exactly as needed to fit our design. Turnaround times for new or updated photography are very fast too.
A simple but powerful e-commerce site
The custom product page design has a flexible template that includes product descriptions, diagrams, resources, and related products. Taxes and shipping are calculated automatically and users can choose from several payment methods.
Brochures, MSDS, and Videos
Documents can be tagged by content type as well as by product type. This allows content to be pulled dynamically to different pages of the site, and improve the site’s SEO.
Diagrams, charts, and product illustration
The home page uses a product illustration that is half custom photography, half illustration in order to present a super-crisp image. Lower on the page, a custom diagram illustrates the time and cost-savings customers will get using these products.
The Communicator Award
In addition to being a brand and marketing tool, the website generates sales via the online store.
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