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Inbound14 and FutureM Marketing Conference
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Branding Marketing

Inspired to Act

I was really looking forward to attending the FutureM / Inbound Marketing Summit last week - not really knowing what I was going to get out of it. I go to conferences to meet and re-meet people and to learn new ideas, but most of all, it's a chance to recharge. Sometimes we need that external force to make us look at things with a different lens. On Thursday m… read more

Branding Nightmare Before Christmas
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Blog Branding

Jack Skellington Needed a Lesson on Branding

The reason why it was such a Nightmare Before Christmas is simple — Jack didn't start with a brand discovery. He thought he had a great idea and barreled forward with it. And we all know how that turned out. Analyze your audience — Don't give a shrunken head for Christmas Clearly, if he had done a little research, he would have known that (most) kids don… read more

Brand Association Choose Wisely
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Branding Marketing

Brand Association — Choose Wisely

Using movies and pop culture to help promote a product isn't a new idea. The reason why it works so well is because there is an immediate brand recognition with popular movies. It's really the same principle as using celebrity endorsements, only in this case, the movie tie-in is the celebrity. But just like you have to be careful in choosing your celebrities, you… read more

Branding Done Right
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Branding

Branding Done Right – Winning with Consistency

I'm going to pick on beauty pageants for a second. Have you ever seen the gorgeous model - man or woman, no bias here - stroll onto stage and then attempt to answer a question from the host? We all have. The train-wreck that results when some incredibly nonsensical blather comes from the model's mouth always surprises us. And you know why? Because we've bought… read more

Tell Me A Story
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Branding Marketing

Tell Me A Story

Remember in 1982 when E.T. snuck in an an unprecedented amount of product placement? And fast-forward to 2001 when Josie and the Pussycats parodies the whole notion of product placement in every single scene (note: they didn't actually get paid for any of it.) How about banner ads - how many of those have you engaged with? The problem with more advertising, or… read more