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How to Market During a Pandemic

3 Simple Marketing Tips You Can Do Now These are strange times, and we don't know how long things will be like this. Your marketing plan can't stop, it just needs to change a little. The good news is, any of these changes you can implement now should have a positive impact that will outlast this pandemic. Communicate Keep reaching out to your customers. They haven't gone away, they're just taking it slower now. Let them kno… read more

Rev'd Indoor Cycling's Website Design in the Boston Area
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Client Spotlight: Rev’d Indoor Cycling

We recently spoke with Meaghan St. Marc and Clyde Simms, co-founders of Rev'd Indoor Cycling to talk about what makes their business so successful.   How would you describe Rev'd? At Rev’d, our mission is to help you achieve your best self, both mentally and physically, by providing you with a supportive culture and motivating instruction. Our signature Rev’d Ride is a 45 minute, athletically-challenging, bod… read more

Content Marketing
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Storytelling with Content Marketing

Everyone loves a good story, and no-one wants to be sold to. Ideally, you want to tell stories to your customers about what you do, in a way that reflects your brand and values. Content marketing has been around for hundreds of years but the rapid rise of marketing technology tools and the information overload we feel due to a massive increase in messaging over the past several years has made content marketing an even more a… read more

What you need to know about WordPress 5 Gutenberg
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What you need to know about WordPress 5

WordPress recently released a major update in the form of version 5.0. Most WordPress core updates have little to no noticeable effect on how you interact with you website. This release is different. WordPress 5 introduces a new way of adding and editing content with the ‘Gutenberg’ editor. Instead of pages and posts being built with a single content editor and a bunch of added custom fields specific to each template, … read more

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What is a wireframe?

Wireframes are the simple layouts we make just after determining the sitemap, but prior to creating the full color web page designs. They're kind of like a sketch, but with more thought and purpose put into them. Here's how they fit into our website design process. Inventory and Hierarchy The wireframe serves two purposes. 1) It is a visual inventory of what belongs on that page. 2) It allows you to arrange the content i… read more